About

Todd Hagopian

The Stagnation Assassin

Todd Hagopian, business transformation author, speaker, and executive, is Global VP of Product Strategy and Marketing at JBT Marel. Known as The Stagnation Assassin, he helps leadership teams kill stagnation before it kills their margins.

Hagopian has led business transformations at Berkshire Hathaway, Illinois Tool Works, and Whirlpool Corporation, generating a documented $3 billion in shareholder value across his corporate roles. Outside the corporate world, he doubled the value of his own manufacturing business acquisition in three years before selling it. He is a former Leadership Council member at the National Small Business Association.

He built his methods into a framework system that includes the HOT System, the Karelin Method, the Four-Position Framework, the 80/20 Matrix, 80/20 Squared, and the Stagnation Genome diagnostic. His methodologies have been published on SSRN and featured in Forbes, The Washington Post, NPR, and Fox Business.

Hagopian is the author of The Unfair Advantage: Weaponizing the Hypomanic Toolbox (Koehler Books, January 2026) and Stagnation Assassin: The Anti-Consultant Manifesto (Koehler Books, July 2026). His next book, Ten Minute Transformation, is forthcoming from Koehler Books in 2027. He is the founder of Stagnation Assassins, a community for executives who refuse to manage from behind, and his blog at toddhagopian.com is published in more than 15 languages. He holds an MBA from Michigan State University.

He speaks to leadership teams on business transformation, turnarounds, and breaking stagnation. Learn more at toddhagopian.com/speaking.

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Todd Hagopian headshot

Results, not theory

Turnarounds by the Numbers

$3B in documented shareholder value

$175M loss to break-even

Whirlpool: side-by-side refrigeration

The situation

A $900M category losing about $500K a day.

What changed

Two price increases, walking away from value-destroying volume, premium launches and sniper SKUs.

Read: Sniper SKU strategy →

$50M contract

Berkshire Hathaway: Unarco shopping carts

The situation

A $50M shopping cart division with 150 employees across three plants.

What changed

A new cart design won back Sam’s Club, plants were consolidated, and share improved at 6 of the top 10 accounts, ending in a $50M Walmart/Sam’s Club contract.

2x in 3.5 years

His own manufacturer: plastics and tank liners

The situation

A company Todd bought with his life savings.

What changed

The 80/20 Matrix, price increases, lead times cut in half and a new floor liner product.

Read: The 80/20 Matrix →

+60%

Whirlpool: waste management and value dishwashers

The situation

A $100M business.

What changed

Revamped marketing with OEM suppliers, and landed IKEA and HH Gregg.

$42M to $67M

Illinois Tool Works: grocery scales and wrapping

The situation

A US business serving Kroger, Walmart, Costco and Publix.

What changed

No new products. Better positioning, sharper selling, and fleet-based selling that replaced the break-fix model.

Verify

Check the Record

Independent profiles for Todd Hagopian.