Coming February 23, 2027
Diagnose and Destroy Your Profit Killers
By Todd Hagopian · Foreword by Demetris Papadimitropoulos · Koehler Books
10-Minute Transformation is Todd Hagopian's third book from Koehler Books. It starts with a three-metric diagnostic, the ATM Test, that tells you in about ten minutes whether a business is really generating cash. Your three-letter signature then maps to one of twelve named business types, the five structural upgrades, and a complete 90-day execution playbook.
Publication date: February 23, 2027.
Joining gets you the free first chapter of Stagnation Assassin by email.
What's inside
- The ATM Test. Seven numbers, three formulas, one three-letter answer that reads your income statement for direction, not level. Try the ATM Test.
- The 12 Business Types. The diagnostic taxonomy: every type with its profile, trajectory and upgrade sequence. See the 12 types.
- The five structural upgrades. The fixes your signature points to first.
- The 90-day playbook. Day 1 triage, a thirty-day foundation, thirty days of structural execution and a thirty-day deployment, with the tear-out Companion Workbook. Preview the 90-day plan.
Ordering for your team?
Bulk orders of 25 copies or more go through BookPal, which handles corporate and team orders. 10-Minute Transformation is not on BookPal yet; this page will link to the listing once it is.
Questions about a team order or an event? Contact Todd's team.
About the author
Todd Hagopian, The Stagnation Assassin, is VP of Product Strategy and Marketing. He has led business transformations at Berkshire Hathaway, Illinois Tool Works, and Whirlpool Corporation, with $3B+ shareholder value across five turnarounds. He speaks to leadership teams on business transformation, turnarounds, and breaking stagnation.