What Is an Industry Orthodoxy? Definition + 12 Examples

Your competitors aren’t your biggest threat. The beliefs you share with them are. Every industry operates on invisible assumptions that all players accept without question—assumptions that define what’s possible, what’s acceptable, and what’s...

Orthodoxy-Smashing vs Design Thinking: Which Wins

Design thinking has become the default innovation methodology for Fortune 500 companies. Post-it notes cover conference room walls. Empathy maps multiply. Customer journey workshops proliferate. And despite all this activity, breakthrough innovation remains...

Why Best Practices Are Killing Your Innovation Now

Your obsession with best practices is making you average. Deliberately, systematically, expensively average. Every benchmark study, every industry conference, every consultant recommending “what leading companies do” is pushing you toward the same mediocre...

Orthodoxy Audit Checklist: 15 Questions for Growth

The assumptions killing your business are invisible to you. That’s what makes them dangerous. Every industry operates on unwritten rules that nobody questions—rules that seemed sensible once but now function as invisible ceilings on growth, innovation, and...

Seven Orthodoxy-Smashing Mistakes That Kill Innovation

Your orthodoxy-smashing initiative is probably already dead. You just don’t know it yet. The autopsy will reveal the same cause of death that kills 73% of breakthrough innovation projects: predictable, preventable execution errors that transform revolutionary...