Free minibooks by Todd Hagopian
Thirteen short, practical guides for leaders. Each one takes one business problem, gives you a method and ends with an action plan you can start this week.
Pick the problem you're facing and we'll point you to three minibooks, starting with the best fit. Each one is a free PDF: enter your email on the book's card or its page, confirm your address, and the download is yours.
What's your biggest problem right now?
Choose one. You'll see the minibook to start with and two that pair well with it.
Revenue is up, but profit isn't keeping pace
Start here
ATM or Money Pit?
Tests your whole income statement in ten minutes and shows which layer is breaking.
Also useful
Plug the Profit Leaks
Finds the customer-product combinations losing money under a healthy average.
Also useful
Which Business Are You?
Ends the argument about what's wrong by naming the type before the cure.
My team can't agree on what's wrong with the business
Start here
Which Business Are You?
Ends the argument about what's wrong by naming the type before the cure.
Also useful
ATM or Money Pit?
Tests your whole income statement in ten minutes and shows which layer is breaking.
Also useful
The First 90 Days of a Turnaround
Gives you the week-by-week sequence once you know what kind of trouble you are in.
Some customers or products are quietly losing money
Start here
Plug the Profit Leaks
Finds the customer-product combinations losing money under a healthy average.
Also useful
ATM or Money Pit?
Tests your whole income statement in ten minutes and shows which layer is breaking.
Also useful
Are You Underpricing?
For a price level that is too low: audit, test and tier your prices.
Our prices are too low and we're leaving margin on the table
Start here
Are You Underpricing?
For a price level that is too low: audit, test and tier your prices.
Also useful
Make Buying Easy
For buyers who want it but stall: change the shape of the offer, not the price level.
Also useful
Plug the Profit Leaks
Finds the customer-product combinations losing money under a healthy average.
Buyers want what we sell, but deals stall
Start here
Make Buying Easy
For buyers who want it but stall: change the shape of the offer, not the price level.
Also useful
Are You Underpricing?
For a price level that is too low: audit, test and tier your prices.
Also useful
Plug the Profit Leaks
Finds the customer-product combinations losing money under a healthy average.
I just inherited a business in decline. What's my first move?
Start here
Turnaround Leaders
Names the condition that will hurt you first and the first move that matches it.
Also useful
The First 90 Days of a Turnaround
Gives you the week-by-week sequence once you know what kind of trouble you are in.
Also useful
The Four People Every Turnaround Needs
Checks whether the team you inherited can do the turnaround, and what to do if not.
I need a week-by-week plan for my first 90 days
Start here
The First 90 Days of a Turnaround
Gives you the week-by-week sequence once you know what kind of trouble you are in.
Also useful
Turnaround Leaders
Names the condition that will hurt you first and the first move that matches it.
Also useful
Which Business Are You?
Ends the argument about what's wrong by naming the type before the cure.
I'm not sure I have the right leadership team
Start here
The Four People Every Turnaround Needs
Checks whether the team you inherited can do the turnaround, and what to do if not.
Also useful
The First 90 Days of a Turnaround
Gives you the week-by-week sequence once you know what kind of trouble you are in.
Also useful
Turnaround Leaders
Names the condition that will hurt you first and the first move that matches it.
Decisions take too long. Everything waits for more information
Start here
The 70-Percent Rule
For slow decisions: sort each one, set the bar that fits and give it an owner and a date.
Also useful
Obsolete or Load-Bearing?
For too many sign-offs and meetings: tells dead weight from steps that hold the building up.
Also useful
The First 90 Days of a Turnaround
Gives you the week-by-week sequence once you know what kind of trouble you are in.
Too many approvals, sign-offs and meetings
Start here
Obsolete or Load-Bearing?
For too many sign-offs and meetings: tells dead weight from steps that hold the building up.
Also useful
The 70-Percent Rule
For slow decisions: sort each one, set the bar that fits and give it an owner and a date.
Also useful
The Rules Worth Breaking
Finds and tests the unwritten industry rules that keep everyone selling the same way.
Our industry all sells the same way, and growth is flat
Start here
The Rules Worth Breaking
Finds and tests the unwritten industry rules that keep everyone selling the same way.
Also useful
Saw It Coming, Lost the Market
Audits your response to a market shift you have already seen.
Also useful
Are You Underpricing?
For a price level that is too low: audit, test and tier your prices.
We saw the market shift coming and we're still losing ground
Start here
Saw It Coming, Lost the Market
Audits your response to a market shift you have already seen.
Also useful
The Rules Worth Breaking
Finds and tests the unwritten industry rules that keep everyone selling the same way.
Also useful
Turnaround Leaders
Names the condition that will hurt you first and the first move that matches it.
AI is coming into my team's expert work
Start here
Same Board, New Opponent
For AI arriving in expert work: test it on your own board before you trust it.
Also useful
The Rules Worth Breaking
Finds and tests the unwritten industry rules that keep everyone selling the same way.
Also useful
Saw It Coming, Lost the Market
Audits your response to a market shift you have already seen.
All 13 free minibooks
ATM or Money Pit?
Is your growth making money, or eating it? A ten-minute income-statement test.
About this bookGet it free by email
Enter your email, then confirm it. The confirmation email has your PDF link.
Are You Underpricing?
Find where your pricing leaves profit behind, and test a fix before you roll it out.
About this bookGet it free by email
Enter your email, then confirm it. The confirmation email has your PDF link.
Turnaround Leaders
Five documented rescues, and how to choose your first move.
About this bookGet it free by email
Enter your email, then confirm it. The confirmation email has your PDF link.
Make Buying Easy
Six ways to make saying yes easier without giving away margin.
About this bookGet it free by email
Enter your email, then confirm it. The confirmation email has your PDF link.
Plug the Profit Leaks
Find the customers and products quietly draining your margin, then fix, reprice or exit.
About this bookGet it free by email
Enter your email, then confirm it. The confirmation email has your PDF link.
Which Business Are You?
Turn your three-letter signature into a named diagnosis and the right first move.
About this bookGet it free by email
Enter your email, then confirm it. The confirmation email has your PDF link.
The First 90 Days of a Turnaround
Pick your path on Day 1, then run the 90 days week by week.
About this bookGet it free by email
Enter your email, then confirm it. The confirmation email has your PDF link.
Saw It Coming, Lost the Market
Seven questions that test whether seeing a shift will turn into keeping the market.
About this bookGet it free by email
Enter your email, then confirm it. The confirmation email has your PDF link.
The Four People Every Turnaround Needs
Audit the team you inherited, fill four positions and settle misalignment in thirty days, fairly.
About this bookGet it free by email
Enter your email, then confirm it. The confirmation email has your PDF link.
The 70-Percent Rule
Sort every decision, set the right bar and clear the queue without betting the company.
About this bookGet it free by email
Enter your email, then confirm it. The confirmation email has your PDF link.
Obsolete or Load-Bearing?
Cut the approvals and meetings that no longer protect anything, and keep the ones that do.
About this bookGet it free by email
Enter your email, then confirm it. The confirmation email has your PDF link.
The Rules Worth Breaking
Find the industry assumptions capping your growth, rank them and test one before anyone else does.
About this bookGet it free by email
Enter your email, then confirm it. The confirmation email has your PDF link.
Same Board, New Opponent
What five champions learned when a machine joined their game, and five steps for bringing AI into expert work.
About this bookGet it free by email
Enter your email, then confirm it. The confirmation email has your PDF link.
The full library for launch-day buyers
Two ways to get it. Preorder now and it ships on release. Or buy on launch day, February 23, 2027, and get three free audiobooks (10-Minute Transformation, Stagnation Assassin and The Unfair Advantage) plus the full minibook library, on the honor system. Preorders don't include the launch-day bonuses.
Want the whole system?
The minibooks each take one problem. 10-Minute Transformation: Diagnose and Destroy Your Profit Killers (Koehler Books, out February 23, 2027) puts the diagnostic, the twelve business types, the five structural upgrades and the 90-day playbook in one book.
About the author
Todd Hagopian, The Stagnation Assassin, is VP of Product Strategy and Marketing. He has led business transformations at Berkshire Hathaway, Illinois Tool Works, and Whirlpool Corporation, with $3B+ shareholder value across five turnarounds. He speaks to leadership teams on business transformation, turnarounds, and breaking stagnation.